Story

NO MAYO is a brand that believes in creating everyday.

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On February 2, 2012 I moved from the gritty streets of SoBro (South Bronx) to the brownstone rows of BedStuy. My friend Deepa and I trekked southbound in a U-Haul van packed with my big city depression and newly bought mahogany furniture. We struggled up and down my stoop loading each piece in, adding a new bruise every fucking time. Once the dust settled, I was left in my own little corner of the world; with an empty belly.

The bodega was only a block away, so I walked over for a sandwich. "A hero with turkey, pepper jack cheese, lettuce, tomato, onion, and jalapeño pepper, please." I browsed the aisles as the mocha man with frizzy beard prepared my meal. A few minutes passed then he waved me over. I grabbed my lunch, smiled, paid, then bounced.

Anticipation grew thick as I walked that block back. It was a cool February night, so I hurried home. As I sat on my bed surrounded by boxes and remnants of the move, I prepared to eat my sandwich. I took a bite and recognized it immediately. The tart taste. The slippery shift of my lettuce. I quickly pulled the hero apart to find dollops of mayonnaise smeared across the buns. 

Moral: If you want things created the way you want them made, say 'NO MAYO.'